Viper Powersports Inc (OTCBB: VPWI), designer and manufacturer of Viper Motorcycles, announced that Colbert Seagraves has joined the Viper management team as VP Racing Operations. Colbert’s background includes R.J. Reynolds Sports Marketing, Team Manager at Junior Johnson & Associates (Driver: Brett Bodine), Team Manager at Travis Carter Enterprises (Driver: Jimmy Spencer) and Director of Marketing & Sponsorship for AHDRA (All Harley Drag Racing Association). Colbert stated, “I look forward to assisting Viper launch its brand from its new World Class Corporate Headquarters in Auburn and to help build a winning drag racing team to achieve Viper’s brand marketing objectives.”
Viper also announced that it is developing a Mamba drag racing bike utilizing the existing 152 V-Twin designed and produced by Ilmor Engineering, and will be supporting a Drag Racing Team to challenge for the 2013 NHRA Pro Stock Motorcycle Championship. The Mamba street bike model will be unveiled later this year at an open house at Viper’s new Auburn Alabama World Headquarters.
Viper Powersports CEO John R. Silseth stated, “Colbert is the right person for the job of marketing our incredible Viper super-cruisers through a stated goal of winning a NHRA World Championship. Colbert will work diligently to secure sponsorships and work closely with our partner Ilmor to develop the engine and put a championship caliber drag race team on the track to compete in the 2013 NHRA season.”
Ilmor Engineering President Paul Ray stated, “Over the past 20 years, Ilmor has achieved success at the highest levels of racing competition including, Formula One, IndyCar, Stock-Car, and Powerboat Racing. We are excited about the challenge ahead of us in supporting Viper’s entry into Drag Racing. It will be our first opportunity to showcase the performance potential of the Viper 152 engine.