FOX’s NHRA coverage of eliminations in Bristol registered 897,000 viewers on Sunday afternoon, which is an 18 percent improvement over last year’s June average for two NHRA races on FOX (761,000 viewers). The Father’s Day broadcast also peaked with 992,000 viewers.
“We have a wonderful opportunity, across five consecutive events, to air NHRA drag racing on the FOX broadcast network, giving our largest TV audience a chance to not only sample, but to really get to know this powerful form of motorsports,” said Bill Wanger, FOX Sports EVP, Head of Programming & Scheduling. “To see it get off to a strong viewership start from Thunder Valley on Sunday is a great way to get things rolling.”
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