NHRA has named JRL Group to help manage and develop the ever-growing licensing program. Categories in the NHRA licensing program include apparel, electronics, and housewares, among others.
JRL Group, headquartered in Deerfield, Illinois, was founded in 1999 to help brands connect with consumers. They specialize in both outbound and inbound licensing programs, along with creating corporate strategic alliances. JRL Group has been successful in extending brands throughout the globe by handling all aspects of the client’s licensing program. JRL Group has represented a wide variety of clients in automotive, electronics, food, hardware, housewares, publishing, and sports.
“There’s nothing like it in all of sports. The speed, the acceleration, the sound, the technology, it is the most unbelievable sensory experience in motorsports. It is like standing next to the launch of the Space Shuttle,” stated Andrew Lieb, President of JRL Group. “For decades the NHRA has been recognized as the premier sanctioning body in motorsports with not only legendary teams and drivers racing down the track, but extremely loyal fans that are passionate about the sport they love. We are very excited about the licensing opportunities and we plan to leverage the NHRA’s rich heritage as well as its best-in-class reputation to deliver high quality products for these loyal fans.”