PowerEdge, a brand of DENSO Products and Services Americas, Inc. specializing in high-quality, competitively priced commercial and heavy-duty aftermarket products, will make its debut on the auto racing circuit as the presenting sponsor of the 37th annual DENSO NHRA Sonoma Nationals. The July 25-27 race in Northern California’s scenic wine country is the 12th of 20 weekend events that make up the 2025 NHRA Mission Foods Drag Racing Series season.
“We are thrilled to sponsor the Sonoma Nationals and showcase our PowerEdge brand of starters, alternators and diesel aftertreatment products for medium and heavy-duty vehicles,” said Jose Ramirez, senior manager of sales. “The NHRA fanbase is passionate about automotive quality and performance. We design and build PowerEdge products with the same passion.”
PowerEdge products are built to meet and exceed the increased electrical demands and emissions control requirements of today’s heavy-duty trucking industry. NHRA fans will have multiple opportunities to learn about and purchase PowerEdge products, including at Nitro Alley where PowerEdge aftermarket medium- and heavy-duty starters, heavy-duty alternators, and heavy-duty diesel particulate filters and diesel oxidation catalysts for buses, trucks and other commercial and industrial vehicles will be on display at the PowerEdge booth.
A trademark of DENSO Products and Services Americas, PowerEdge is building on DENSO’s long-standing tradition of supporting world-class auto racing by sponsoring the Sonoma Nationals. For more than half a century, DENSO has sponsored professional motorsports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races.
PowerEdge components are among DENSO’s precision original equipment and replacement auto parts that motorists depend on every day to keep people and cargo moving safely and efficiently at an affordable price. For more information on PowerEdge, visit www.PowerEdgeProducts.
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