Flying Flea, the design-first city+ mobility brand endorsed by Royal Enfield, deepened its creative presence with a visionary takeover by École Duperré at this year’s Paris Design Week. The brand’s creative collaboration with the legendary design school École Duperré had artists, designers and students express their interpretation of Flying Flea’s philosophy- Live Lightly. The event also served as the ideal platform for the brand to announce the opening of its first company operated flagship store in Paris in early 2026.
Commenting on the collaboration and the announcement, Mario Alvisi, Chief Growth Officer, Flying Flea and Royal Enfield Electric Vehicles, said, “Flying Flea has been the platform for creative expression through which we are exploring new and exciting realms. Our collaboration with École Duperré at Paris Design Week is one such example and marks the beginning of our journey in this city. France is where the original Flying Flea motorcycle played a pivotal role during World War II, and today, Paris stands not only as a global epicenter of design and culture but also is one of Europe’s most dynamic two wheeler EV markets. This beautiful city represents not only our past but also our future. Therefore we are excited to announce the opening of our first company operated flagship store here in Paris, with this being our first step towards cementing our long term commitment to the city and its people.”
Over three days from September 5-7th, the storied design school transformed into a four-floor celebration of artistic vision, craftsmanship and collaboration. Renowned multidisciplinary artist Mattia Biagi curated the school’s central courtyard, creating a dynamic space for interaction and reflection. He also showcased his art bike piece, Motototem which is a dynamic fusion of artistic vision, innovative thinking, and environmental consciousness. Visitors explored the handcrafted pieces and bespoke bikes, including the single- and dual-seat variants of the FF.C6, Flying Flea’s first electric motorcycle inspired from its original 1940s namesake. Styled, photographed and modelled by the students, the motorcycles were a lens to express the spirit and authenticity of Parisian culture.
Apart from the art motorcycle, the event also saw installations by Ecole Duperre student Sarah Bouyssou along with live art and cafe and immersive master classes throughout the weekend with the team behind the Flying Flea brand and design, including Mario Alvisi (Chief Growth Officer, Flying Flea and Electric Vehicles at Royal Enfield) and Sivakumar S (Head Industrial Designer, flying Flea and Electric Vehicles at Royal Enfield). The rooftop of École Duperré opened up on Saturday night to host a panel discussion by Laurianne Meliere, followed by an evening of music, conversation, and panoramic views of the Paris city skyline.
iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/R8GRlKO11Hc?si=HGSksQEHuq-RPkvm” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen>
There are more videos on the Cycledrag Youtube channel (please subscribe here) and like the Cycledrag Facebook page (Please like here) and more will be coming soon. Also subscribe to our NEW Youtube channel “Racing Jack” and Check back daily.
