Norton Motorcycles is taking expressions of interest from UK retailers as it prepares for a significant milestone with the introduction of an all-new product range later this year.
Norton’s expansion has been underpinned by substantial investment from of one of the world’s largest manufacturers of two-wheel vehicles, TVS Motor Company. Since 2020, this synergy has brought with it access to significant resources in support of the development of the new range.
As a British manufacturer with 127 years of heritage, Norton has bold plans to enter new international markets as well as continuing to invest in its home market, working with high-quality partners to support the next phase of growth. Over the past two years, Norton has already been rapidly building and developing a trusted retail network with its existing range. That groundwork is now in place and, with a new generation of motorcycles set to launch, Norton is expanding its national coverage.
Chris Bexon, Regional Director UK at Norton Motorcycles, said:
“We’ve been focused on getting the foundations right – refining our operations, investing in product, and building strong relationships with our existing dealer partners. Now, as we prepare for Norton’s resurgence with a completely new line-up, we’re ready to bring more retailers into the UK and global network. Norton is a British manufacturer with a global outlook, and it starts with having the right partners here in the UK.”
The opening for new UK retailers comes ahead of Norton’s global resurgence at EICMA in Milan, Italy on 4 November 2025, where the manufacturer will present its new motorcycle range to the world. Designed, engineered and built at Norton’s state-of-the-art facility in Solihull, UK, the upcoming range reflects a modern interpretation of the design and engineering legacy, shaped by rider feedback and developed with long-term global growth in mind.
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