From humble beginnings in the garage of a 1950’s Southern California speed shop to the heads of champions in motorcycle, auto, and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports and based in Scotts Valley, California, Bell is the world leader in the design, manufacture and distribution of motorcycle and bicycle helmets and accessories.
“Bell is proud to be the Official Helmet of a great event like the Sturgis Nationals,” stated Brian Horton, Brand Manager, Bell Helmets. “Dragbike competition is some of the most exciting racing around and we’re looking forward to a great Rally experience.”
According to WMDRA President Sandra Alberti, “We’re thrilled to partner with Bell Helmets and award our racers with industry leading helmet safety and technology. With artistry as flawless as their functionality, these awards will be treasured by our racers for years to come.”
Racing is scheduled for August 5, 6 and 7 at Sturgis Dragway, located just 3.7 miles East of downtown on SR 34, then 0.8 miles North on SR 79. Tickets are just $15/Day, $25 for a two-day pass or $40 for a three-day pass; active and reserve Military are FREE (with I.D.). A complete schedule of events will be posted on the WMDRA and Sturgis Motorcycle Rally websites this summer.
# # #
About Bell Helmets
For more information on Bell’s industry-leading helmets, check out http://www.bellhelmets.com/.
